Ivation isn't about products, it's about passions and the people driven by them. In our world, trite is non-existent because we believe our customers are insightful and will recognize and appreciate the authenticity of our talent displayed in our products. We're not about technical jargon or phrases, rather we're about the products and ideas which inspired people to create them. We take innovation into all of our designs; no existing word or phrase can communicate the uniqueness of our products. The Ivation Professional Rotating Iron puts the fun back into curling your hair. This lightweight tool eliminates the twisting and turning associated with styling; the tool rotates the hair onto the barrel for quick, beautiful curls. Product Features/Highlights €¢ Automatic rotating curling iron with ceramic tourmaline barrel.€¢ Bidirectional rotation.€¢ Heats up and ready to use in 30 seconds.€¢ Accurate temperature reading between 210°F-430°F.€¢ LCD display.€¢ 360° Swivel.€¢ 8' cord Box Contains Ivation Professional Rotating Curling Iron. User Guide.