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Olloclip revolutionized smartphone photography by giving iPhone users a variety of lenses, including fisheye, wide-angle, and macros, that are otherwise available only on dedicated digital cameras, These lenses are available in a discrete and portable little clip that can be easily put on and removed at a moment's notice, And since the features aren't based on software, users can pair up the lenses with their camera app of choice. This new 4-in-1 photo lens carries on and improves that tradition, sporting the new compact design that works on both rear and front-facing cameras. Simply flip the clip to access the lens on the opposite side. One side houses the Fisheye and Macro 15x while the other side has the Wide-angle and Macro 10x lenses. Now even selfie-lovers can take advantage of the olloclip, especially the wide-angle lens that is perfect for that use case. Another innovation in this new edition is that the olloclip can now be snapped on to the included pendant. This allows the lenses to be carried everywhere, from around your neck, to a backpack, to a keyring. Considering how almost instantaneous it is to clip it on the iPhone, there really is very little excuse left not to be able to take great shots with various professional effects.